Where are you based, and what about time zones?

We're in London and happy to be in the room for UK and European clients when it matters. For clients further afield we keep early mornings free, which lines up neatly with an afternoon in New Zealand. We've worked that way with teams there for years and it causes far less friction than people expect.

We don't plan or buy media, and we're not a development shop you send tickets to. If you need either of those we know good people and we're happy to make the introduction.

The technology partner for advertising and marketing agencies.

Q: How much does it cost?

Discovery is a fixed fee. Monthly work is priced per day, and most of our clients are on somewhere between two and four days a month. Projects are quoted against a written scope. Either way you'll have real numbers after the first conversation rather than the fourth.

Q: Do you actually write code?

Yes. We were developers before we ran technology in agencies and we still build most weeks. On larger projects we bring in developers we've worked with before and manage them ourselves.

Adtech Experts is a boutique London consultancy that works with agencies to make better decisions about technology. We've spent fifteen years inside agencies and know how technology operates within them.

Talk to us See how we work

Independent and working with agencies and companies in the UK, USA, Australia and New Zealand.

Platforms and channels we work across

Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
YouTube
Performance Max
Google Shopping
Google Merchant Center
Programmatic display & video
DV360
Google Analytics 4
Google Tag Manager
Server-side tagging
Consent Mode

Klaviyo
Mailchimp
Dotdigital
Zapier
Shopify
WordPress
WooCommerce
BigQuery
Looker Studio
Customer data platforms
Google Search Console
Semrush
Ahrefs
ChatGPT
Claude
Gemini
Perplexity

Agencies are sold technology far more often than they get advised on it and very few have someone on their side. That's where we come in.

What we do

Technology leadership

Many agencies need a technology lead in the room rather than a full-time CTO. We take that seat and can own the roadmap, manage vendors, hiring and review developers and give you an honest answer when you need it.

Leadership
Roadmap
Hiring

Platform selection

CDPs, DSPs, reporting tools, project management and finance systems. We put together the shortlist, run the RFP, sit through the demos on your behalf, read the contract properly and stay involved until the platform is live and actually being used. We've bought, run and replaced most of them over the years, and offer a truly independent voice and perspective.

Adtech
Martech
Contracts
Software

Bespoke development

Reporting pipelines, client dashboards, integrations between platforms and the internal tools that finally retire the spreadsheet. We build it, document it and hand it over so that your team owns it.

Integrations
Dashboards
Data
Custom Solutions

AI in the agency

In our experience, most agency AI work is a workflow problem rather than a model problem. We find the jobs where it saves real hours and build them properly - ensuring proper oversight and process with a human in the loop and the governance your clients will expect.

Workflows
Agents
Governance

Who we work with

Media and advertising agencies

Software, ad ops, measurement and data. We bring scrutiny and we sit at the table when the platform decisions are being made to give you trusted insight.

Marketing, digital and creative agencies

If you're productising a service, building something for a client or trying to get AI into the day-to-day, someone needs to own it. That's what we can help with.

Brands and in-house teams

On occasion we work with advertisers directly on platform selection, measurement or AI.

How we work

Discovery

We spend time with your leadership and delivery teams and go through your platforms, code and data. At the end you get a plain-English outline of what's costing you money and a prioritised list of what to do about it. Many agencies take that list and run with it.
Monthly

A set number of days per month, spent on whatever needs doing: leadership meetings, vendor calls, architecture decisions, code review and a good amount of hands-on building.
Projects

A platform selection, a migration, a reporting build, or an AI pilot taken through to production. We agree the scope up front and we hand over properly at the end so your team can manage it beyond.

FAQ

How much does it cost?

Discovery is often a fixed fee, monthly engagements are priced per day and projects are quoted against a written scope. Whatever way you prefer to work, we're confident we can find a way to work together.

Are you independent?

Completely. We have no reseller agreements or referral arrangements with any platform, so the only person paying for our advice is you. It also means we're free to tell you what to avoid!

Where are you based?

We're based in London and work with agencies and companies in the UK, the USA, Australia and New Zealand - and occasionally further afield. We're happy to be in the room for UK clients when it matters and can work flexibly so time difference rarely gets in the way.

Do you actually write code?

Yes. We have an development background before we ran technology in agencies and we still build somewhat often. On larger projects we bring in developers we've worked with before and manage them ourselves.

What don't you do?

We don't plan or buy media, and we're not a development shop you send tasks to. If you need either of those, we know good people and we're happy to make the introduction!

Contact

Tell us your what's going on.

We'll get back to you within 24 hours.

30 minutes on a call to hear what you're dealing with
An honest answer on whether we can help
London based, with clients in the UK, USA, Australia and New Zealand

Prefer email? hello@adtechexperts.com