DAYTON, Ohio – Krush Media, a full-service digital advertising and media company that allows brands and publishers to traditionally and programmatically execute powerful ad campaigns that engage and monetize audiences across all screens, announced that it has partnered with Bold Screen Media, a programmatic video trading desk. As part of the partnership, advertisers can now increase the scale and relevancy of their ad campaigns by connecting Krush Media’s Audience Extension tool, which provides data on millions of potential customers, with inventory across thousands of new domains and mobile apps offered by Bold Screen.
“BOLD SCREEN’S DEDICATION TO RUNNING SAFE, BOT-FREE IMPLEMENTATIONS IS A PERFECT COMPLEMENT TO OUR APPROACH AND WE’RE EXCITED TO OFFER OUR ADVERTISING CLIENTS ACCESS TO A DEEPER NETWORK OF PUBLISHER OPTIONS FOR THEIR CROSS-SCREEN DIGITAL ADVERTISING CAMPAIGNS THAT WILL ACHIEVE THE DESIRED ROI.”
“We understand the enormous challenges publishers have in monetizing their users – particularly as mobile usage continues to rise,” said Dan Alexander, CEO of Bold Screen Media. “By partnering with Krush Media and leveraging the power of its Audience Extension, we’re able to help publishers across our trading desk sell their high quality video inventory to advertisers who can trust that their ads are run in 100 percent brand safe placements and are seen by the right audience, in the right place, at the right time.”
Bold Screen receives more than two billion daily global ad requests and its technology platform offers advertisers access to brand-safe and bot-free inventory across more than 1,500 web domains and apps. With the addition of Krush Media’s Audience Extension, advertisers can now efficiently target more than 185 million users across a growing list of publisher properties, with greater transparency.
“Krush Media is committed to working with partners who care about our clients’ results as much as we do,” said JP Nauseef, Executive Chairman of Krush Media. “Bold Screen’s dedication to running safe, bot-free implementations is a perfect complement to our approach and we’re excited to offer our advertising clients access to a deeper network of publisher options for their cross-screen digital advertising campaigns that will achieve the desired ROI.”
About Krush Media
Krush Media is a full-service digital advertising and media company that allows brands and publishers to execute powerful ad campaigns that engage and monetize audiences across all screens. We enable brands to place highly targeted and effective ads that drive customer engagement and increase conversions while eliminating non-human traffic. Our fully managed solution offers advertisers demographic, geo-fencing, cross-device, behavioral and retargeting capabilities across all screens including desktop, mobile, tablet, and CTV.
Krush Media, LLC currently manages all monetization related activities including ad sales and ad operations for Krush Technologies, LLC, which owns and operates the popular social communications app ooVoo, amongst other large publishing properties.
For more information, please visit http://www.krushmedia.com.
About Bold Screen Media
Bold Screen Media, LLC is a brand safe programmatic video trading desk, which leverages advertiser’s 1st and 3rd party data segments to target users with video ads agnostic of the screen or device the user lives.
For more information, please visit http://www.boldscreenmedia.com.